Claire Northfield on LinkedIn: In the realm of social media and digital influence, I stand out as a… (2024)

Can the Creator Economy Drive Brand Loyalty and Trust? Are Tech-Savvy Consumers the Key to Building Brand Loyalty? Are Creatives the Key to Building Stronger Brand Connections? How does the Creator Economy Foster Brand Loyalty? Are Creators' Profits Driving Brand Devotion? Consumers increasingly value UGC created by creators and their peers when making purchase decisions, increasing brand loyalty and trust in the process. Consumption for Gen Z is an expression of individual identity and social responsibility; therefore, companies must reevaluate their value proposition accordingly. https://lnkd.in/gN_T2FgP

𝐃𝐨𝐞𝐬 𝐢𝐭 𝐬𝐞𝐞𝐦 𝐥𝐢𝐤𝐞 𝐞𝐯𝐞𝐫𝐲 𝐰𝐞𝐞𝐤 𝐬𝐨𝐦𝐞 𝐛𝐫𝐚𝐧𝐝 𝐢𝐬 𝐛𝐞𝐢𝐧𝐠 𝐫𝐚𝐤𝐞𝐝 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐜𝐨𝐚𝐥𝐬 𝐟𝐨𝐫 (𝐯𝐞𝐫𝐲 𝐚𝐯𝐨𝐢𝐝𝐚𝐛𝐥𝐞) 𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐞𝐫𝐫𝐨𝐫𝐬? 😬🤦🏻♀️🤷🏻♀️Last week it was Apple apologizing, this week it's Bumble.The cultural climate has changed and a lot of brands are running their marketing with a playbook from 7 years ago. And the thing that's even weirder is the communication is attempting to be modern, but a lot of companies do not have their finger on the pulse of what that means....TODAY.Why? Because they're doing a very poor job of LISTENING to their consumers. As I say in the attached article "By the time the consumer insights get to your desk - in a neat report compiled by analysts & consultants who have never worked in a marketing department or come anywhere near any one of your consumers - they are so outdated that you might as well just toss money out the window."I mean if only there was a way to actually be present in consumer conversations in real time.......🤔If you are in marketing, listening in on those conversations are happening on social media is 100% your job. Don't wait months for the trend reports, you have to get on the ground, in the trenches.Lurk, listen, and learn.#marketing #branding #consumerlistening #socialmedia #consumerbehavior Scintillate Brand Consulting

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I have some exciting news I'm finally ready to share: This fall I am officially launching RUACH, a creative branding agency!After ~six months solely self-employed through contracts, multiple years of side hustling through the pandemic, and copious amounts of time in conversation with female business owners/starters spanning generations, I have finally packaged it all together as a business. In its foundation, I am leaning on Ruach, the Hebrew word for "Breath of Life." I felt this word come to me in prayer several months ago; as unique as it is, I am running with it as it speaks to what I plan to do....namely, breathing (new) life into brands through powerful storytelling and quality digital and social marketing strategy.Creating a business from SCRATCH in the real world has been and will continue to be a fun, arduous, "big cahuna" type of creative project in and of itself. The last time I did it, I was 20 years old, ensconced in the safety net of my privileged undergraduate education. So, to now be 29 without an endless wealth of knowledge at my disposal through educators and educational grants, we're in for a world of change and growth!Yet, spending time writing out our core values and aligning on the vision and mission of the agency makes me as giddy as a school kid at recess on his birthday. That alone shows me how right this path is for me. And, anyone who knows me knows this is a long time coming.It has been Spirit led, surrendering the decision to get started two years ago and instead embarking on several projects with local ministries and nonprofits that have completely wrecked me and solidified my desire to dive deeper into my purpose. So, if you are a ministry, a nonprofit, or a mission-driven forprofit who desires to partner with a skilled brand storyteller who 1) is rooted in biblical values; 2) also highly values diversity, equity, and inclusion; 3) has eight years of hard-won experience; 4) has the enthusiasm to bring companies from seed to IPO and beyond; and 5) can mix up the meanest cup of cold brew you have ever tasted...Reach out to me! I would love to share more about what Ruach can do for your brand messaging!Special thank you to all those who have spoken into the brand, vision, and business model over the past months (including but not limited to):Chris Kager, MD MBA Jessica Partridge (and Jonathan Maharaj FCPA)McKay Roozen Josie Gamble - Gamble Designs Carly Spross S.I. Newhouse School of Public Communications at Syracuse University Newhouse Magazine, News and Digital Journalism INSPIRE Business Community The Candy FactoryAndrew Hostetler Isaac Etter Rhonda Hostetter Josh Stanleyand many more friends and family members. :)#openforbusiness #newagency #ruach #creativebranding

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Can the Creator Economy Drive Brand Loyalty and Trust? Are Tech-Savvy Consumers the Key to Building Brand Loyalty? Are Creatives the Key to Building Stronger Brand Connections? How does the Creator Economy Foster Brand Loyalty? Are Creators' Profits Driving Brand Devotion? Consumers increasingly value UGC created by creators and their peers when making purchase decisions, increasing brand loyalty and trust in the process. Consumption for Gen Z is an expression of individual identity and social responsibility; therefore, companies must reevaluate their value proposition accordingly. https://lnkd.in/gJVUSsau

Is your brand courting Gen Z? Then you need to be courting their UGC too - 61% of Gen Z prefer UGC over any other content. 📸🎥 🔍 Tapping into the incredible power of your brand fans and creators through Community Powered Marketing is the most effective way to inspire advocacy. 🤝 Learn more about what Gen Z wants from online brand communities: https://bit.ly/3q1QJgZ

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March is approaching fast. Before you know it, it will be midyear. In the blink of an eye, we'll ring in 2025 - putting us at the halfway mark of a decade. I like the notion of declaring this decade's big idea as "community." After our ups and downs, it just feels right. Consumers are putting their dollars and loyalty behind brands they connect with, find entertaining, and proudly represent in their daily lives. Brands that elevate their online communities through “community flywheel” tactics, such as re-sharing user-generated content, interacting with audiences, and sharing emotionally resonant stories, stand out against the competition. This article is worth your time. The community flywheel graphic alone is something to pocket for future reference: https://bityl.co/OERD

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If you’ve known me a while, you’ll know that in the last few years I’ve made a major life switch in moving from New York City to St Barths, casually building a business around the world. It’s been a wild ride to say the least. I’ve been moving so fast my updates here haven't shed light on much behind the scenes, BUT I’m excited to reveal more of what I’m doing. Especially, what’s planned on the island going into 2024, and how you can potentially get involved. And as it turns out, my moonlighting influencer era taught me A LOT.So if you’re a:🌴A brand marketer that manages creative, social &/or production budgets looking for a way to capture elevated content people dream about, on budget🌴 A small to medium size agency seeking an easy way to offer adjacency services with a partner🌴 Responsible for influencer / creator initiatives that raise the bar on innovative and unique campaigns that deliver real impact🌴 Publisher that wants access to incredible environments to shoot and activation opportunities in a market reserved for the ‘rich and famous'🌴 Individual ready to spice up your personal branding and imageI’m inviting you to apply for the ☀️ St Barth’s Content Retreat ☀️, designed to enable strategic creation & production in paradise so you develop an insane, on-brand vault of content built with social in mind, also for use in any owned channels. The catch? 👉 You’re already a conscious business and you’ll commit to support local sustainability initiatives on the island. ⭐ APPLY via the link in comments #contentmarketingstrategy #traveldestinations #contentcreation #socialmediamarketing

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Could building your brand feel any easier? Let me tell you a secret, it CAN. Whenever we think about establishing a brand, the initial thoughts can be quite overwhelming. It takes more than just the logo and tagline. It's about creating an authentic identity that resonates with your customers, employees, and even competitors. And guess what? The journey can start right from your home! Yes, one of the significant advantages of this digital age is the feasibility to operate from anywhere, and isn't that a relief? Home may not be a conventional workspace but think about the many benefits it offers - comfort, flexibility, no commute time and most importantly - Significant Cost savings! Additionally, with the proper use of digital marketing strategies like SEOs or engaging content creation through influencers - reaching out to your potential customers has become more straightforward than ever. To sum up, starting from scratch doesn't need to be daunting. Utilizing available resources effectively can take you a long way in establishing your brand. Remember, Rome wasn't built in a day, and neither will be your brand. But every step counts! Stay motivated.

Can the Creator Economy Drive Brand Loyalty and Trust? Are Tech-Savvy Consumers the Key to Building Brand Loyalty? Are Creatives the Key to Building Stronger Brand Connections? How does the Creator Economy Foster Brand Loyalty? Are Creators' Profits Driving Brand Devotion? Consumers increasingly value UGC created by creators and their peers when making purchase decisions, increasing brand loyalty and trust in the process. Consumption for Gen Z is an expression of individual identity and social responsibility; therefore, companies must reevaluate their value proposition accordingly. https://lnkd.in/gr4MGkbw

Could building your brand feel any easier? Let me tell you a secret, it CAN.Whenever we think about establishing a brand, the initial thoughts can be quite overwhelming. It takes more than just the logo and tagline. It's about creating an authentic identity that resonates with your customers, employees, and even competitors. And guess what? The journey can start right from your home! Yes, one of the significant advantages of this digital age is the feasibility to operate from anywhere, and isn't that a relief?Home may not be a conventional workspace but think about the many benefits it offers - comfort, flexibility, no commute time and most importantly - Significant Cost savings! Additionally, with the proper use of digital marketing strategies like SEOs or engaging content creation through influencers - reaching out to your potential customers has become more straightforward than ever. To sum up, starting from scratch doesn't need to be daunting. Utilizing available resources effectively can take you a long way in establishing your brand. Remember, Rome wasn't built in a day, and neither will be your brand. But every step counts! Stay motivated.